Production Weekly Reflection

Team D Weekly censure Marketing incorporate MKT-421 May 10, 2012 prof Hample Team D Weekly Reflection During our weekly reflection we cerebratesed on harvest emergence. The development amplify in creating a increase is comprised of seven footsteps. The first step in the process is coming up with an nous times and screening. The use of instruction groups is maven way of coming up with an idea, because the consumers that participate in these groups have a myriad of ideas that idler be utilitarian in a selling strategy. That idea has to be impression go far forth thoroughly with the consumer in mind. The screening process is do in conjunction with idea generation. During this process the ideas that were thought out have to be criti chattery evaluated by personnel in spite of appearance the ac confederation such as the executives of the company. After the ideas are whittled megabucks and then you as a company have to bond a line out potenti al in terms of sales, product costs, profits, and what your competitors replys if the product is introduced. The second step in the process is the imagination development and testing. This is where the company received feedback from customers, distributors, and employees. They whitethorn in wish manner use focus groups in this stage to fixate feedback such as likes and dislikes of the product. The third base step is the marketing strategy development. During this phase of the process this is where organizations set their enquiry teams to come up with a prototype of the product. This is also where the consumers get to model the real product. A favorable customer reaction helps the company decision to release the product. An unfavorable reaction may call for some adjustments like price, distribution costs, and anything that may have caused the consumer to get an unfavorable reaction. The fourth step in the process is the assembly line analysis. During thi s step the ideas that were created are narro! wed down feather to one or two ideas. Then the external/ essential research is conducted to determine if it fits the...If you want to get a good essay, fellowship it on our website: OrderCustomPaper.com

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