Manchester United Finance

INTRODUCTION Today Manchester fall in is the most powerful football game order in the world. They have been achieverful and renown mainly for their sporting success in the UK and in Europe where some of the best players went by such(prenominal)(prenominal) as George Best, Bobby Charlton, Eric Cantona, David Beckham and more recently Cristiano Ronaldo and Wayne Rooney. Manchester United is more than a easy football club, its a brand and they have been very sure-fire in marketing. In less than 20 years they went from local to orbicular and have more than 650 million fans through the world.They tried to deversify their activity during the years and the brand is also present in the business industry. STRATEGY armorial bearing Statement. Manchester United indigences to be the best football club on and pip the pitch. Strategy a. Expand their portofolio of global and regional sponsors. b. Develop the retail, merchandising, apparel and intersection point licensing business. c. E xploit new media and mobile opportunities. d. Enhance the reach and distribution of the broadcasting rights. e. Diversify revenue and improve margins MANAGEMENT ORGANIZATION STRUCTURE chief executive officer Michael Bolimbroke Vice President of the Executive Ed Woodward Group Managing manager Richard Arnold a. Director of Finance and IT Steve Deaville b. Director of Venue Karl Evans c. Director of Legal and Business subroutine Patrick Steward d. Director of Communications Phil Townsend MARKETING MIX Positionning The reaping Manchester United is an upmarket product. It want to be different than any other football club, this is the reason why they have developed different range of product above football. Moreover they are always artnered with the best such as Nike, AIG, Vodofone all leaders in their sector. Product. First of all the product includes providing an first-class football team that plays and wins in an exciting way. Every epoch they want to be the best. Howev er, there are other ingredients of the product including merchandising such as the sale of shirts, and a range of memorabilia. The product also relates to television rights, and Manchester Uniteds own television channel. Place. In one respect the place is gaga Trafford where home games are played, but Manchester United also plays at a range of other venues.And, of course its products are sold across the globe, through the clubs website and a range of other sales media. Manchester United markets itself as a global brand. The club also engages in a range of adjunction promotional activities, for example with the mobile phone company Vodafone. Manchester United books, shirts, programmes, keyrings and galore(postnominal) other items are sold and promoted through its website. Price. The club has positioned itself at the upmarket premier end of the market and, as a result, it tends to charge agiotage prices as evidenced by the high cost of a season ticket to watch home league games. . Perform a oecumenic account analysis of Manchester United. Observe whether there is a balance surrounded by debt and working capital? Information There are three eventful parts of a companys ? nancial statements the balance canvas, the income statement and the cash ? ow statement. The balance sheet gives a one-time snapshot of a companys assets and liabilities. And the income statement indicates the businesss pro? tability during a accredited period. MANCHESTER UNITED BALANCE SHEET. Consolidated Balance Sheet*