Market Segmentation

Paul Nicol 22103007 Discuss the advant yearss and disadvantages of employ nonp argonil covariant to division a market compargond to a more complex multi versatile approach. The facts and ideas in the turn out are conducted to show the advantages and disadvantages of distinguishable strategies within a look outs course of action answer. Companies drop plane sectionation to decode which base to conduct their proceeds or service to. division is of the essence(p) within marketing and origin as it allows a participation to discover which direction to go along in when it comes to customers require and compulsions. In coiffure to produce a valuable and needed carrefour or service, a political party mustiness describe what product to produce and which criteria of customer it is aimed at. To do this, a political party must discussion section the market in to different variables. thither are advantages and disadvantages to using single or multivariable segments within a company depending on the companys aims. iodin variable segmentation uses whizz variable to segment their market much(prenominal) as age or sex. Certain companies furbish up this strategy as they are targeting a single long group. many a(prenominal) companies use this process such as Bentley and Armani.

These brands aim their products at income and the higher class population as they are the customers who poop afford their products. When a customer hears the name Bentley, they mechanically tie it with the upper class. This builds a very positive nature for the company and their product. Companies such as these often generate super mesh as they butt end focus all their resources and efforts in to the one groups needs. This also builds a report of a sterling product, and retaining customers. Single variable segmentation kitty fork over its advantages and disadvantages. Dibb and Simkin nominate that a single variable strategy is one that concentrates on a single segment, this is comparatively cheap besides if the segment fails it can be passing risky. (Dibb and Simkin, 1996). For a small...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper