Kiva Policy Memo

[pic] POLICY MEMO -------------------------------------------------------------------------------------------------------------------------- 1. Background: disgrace Awareness and Acceptance According to the review we conducted in recent geezerhood (please refer to Appendix KIVA survey), KIVA is rate well-nigh some problems concerning vulnerable score recognition to its potentiality lenders. As the prevalent sensory faculty and acceptance are racy to the achievement and sustainability of Microfinance institutions (MFI) such as KIVA, we think its measurable to go up issue the itemors behind this issue, and develop a measure to get off with the potential negative impacts in the foreseeable future. The Issues: Awareness and Acceptance From a marketing perspective, weak brand recognition concerns at least(prenominal) two issues: low awareness of potential consumers and inadequate license from general public. Although KIVA has been nourished by celebrities, such as mountnt president Bill Clinton, its popularity is solace low. Generally speaking, this is a mould valium issue among MFIs, since on average less than ace in twenty stack have ever hear about MFI and know how it works. In addition, the relatively young age of KIVA hampers its credibility. to a greater finis than 50% of respondents suggested that the long economize up of an MFI or munificence multitude is essential.

History indicates sustainability. The fact that most people fill up history serious in time implies a weakness of KIVA in scathe of customer organized religion and acceptance.[1] 2. Analysis: More credit or Closer Unity We go out provide two options below. apiece of them is devised to clobber the problem, and will be evaluated based on criteria cerebrate to awareness, trust and cost-effectiveness. A. Seeking conduct from Celebrities From KIVAs previous experience, pursuit support from famous figures was in reality effective in generating public awareness. Media impression like the Oprah Winfrey designate has caused enormous spikes in drug user lending, consort to Matt (2011, p. 31),...If you destiny to get a integral essay, crop it on our website: Ordercustompaper.com

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