Deca Commissary - Providing Customer Confidence Research Paper

Deca Commissary - Providing Customer Confidence - Research Paper Example In this case, the commissaries ensure that the personnel and their families obtained goods at prices that saved them approximately 30percent the cost that civilians bought similar products (Skirbunt & Robinson, 2008). While the practice started long before organizations realized the important role of integrating customer’s needs in an organization, DeCA realizes the importance of integrating modern era practices that will ensure that the commissaries created customer confidence. First, it is important to point out that the core competency of commissary benefits were customers’ savings, which is also the main reason for its existence (Skirbunt & Robinson, 2008). In effect, DeCA works towards ensuring that the upholding and maintenance of these key competencies of the commissaries. In line with this, DeCA has integrated technology in its facilities to ensure that products offering were the same throughout their facilities. In addition, technology ensures that all facilities had enough stock and the replenishment of stock was timely since technology ensured that the supply of products was always constant with the facilities always stocked. It is evident that one way of ensuring customer satisfaction was ensuring a constant supply of goods and services. In effect, an organization that ensures customer satisfaction enhances the level of confidence amongst its customers. Therefore, ensuring constant supply of products in all is commissaries ensured that De CA created customer satisfaction, which led to establishing customers’ confidence in all its facilities. In the modern world, the safety of products is a key factor that determines the development of customers’ confidence in an organization. In line with this, Skirbunt and Robinson (2008) noted, â€Å"Food familiarity and safety were also key to success with commissary customers able to shop with