Marketing Strategy for Aston Martin Cars

A critical analysis of the Aston Motors come with has showed that the ships follow has a number of strengths that it passel based on for its economical success. Some of these include the ability to produce actually good prime(a) of cars.This fecal matter be traced back to the companys excellent group of engineers who design and urge on the use of high superior materials for their newly designed models. It is also important to note that although the panel of engineers can recommend the best materials, it is the supplies department of the company that is actually responsible for this strength.Second, the company has a very good character in the market on which it can capitalize to win the customers amid a very competitive motor manufacturing industry.The company is very well know for producing cars that have severally won in motor sport competitions and which ar known for their uniqueness in hurt of quality and body as well as chassis designs.Another strength for this co mpany emerges from this aspect of quality expertise and a good capital base in that it has the condenser and potential to increase its designs and quality products.The brand name of Aston Motors company is Aston Motors and it is very much selling in the market. The company can also contemplate its reputable brand name as unity of its major strengths because it can form a strong basis of the companys further expansion plans.Due to its herculean brand name, the companys branch based in south Africa realised yearly gross revenue that were about three times the number of cars it expected to sale. Specifically, it had predicted an annual sale of about forty cars in its first year since initiation in South Africa but it turned out that the actual sales were something to do with one hundred and fourteen cars (Bright 2007).Several weaknesses have also been place in the Aston Motors company or in the way it makes its daily operations. First, the company was established to have poorly c ompeted in the motor industry peculiarly with when compared with some of the major industries in small car manufacturing.Second, the top vigilance of the company has continuously neglected to address the learns of middle clear population all over the world who form a estimable potential market.Instead, it has chose to address the needs of a very thin incision of the society who are mainly the noble people, the celebrities and companies that sponsor motor sports when they need to buy cars for their candidates (Doolittle 2003). This has been perceived negatively by most people no matter of race or geographical location.A close look at the record of the Aston Motors company shows that the company has not made faired well in terms of making profits out of its business operations. It is an historic trend that can be traced back to the first world war (Gartman 1994)..Although there are other small car manufacturing companies that have performed much worse than this, for causa the Lotus motors, each company operates on its own and the performance of one company can not be a measure of how some other is performing.Therefore the Aston Motors company should not use the failure of a few of it competitors as an excuse of its continues poor performance.