'Mkt 421 Week 1\r'

' thick of Point Values for Course Assignments ASSIGNMENTSPoints undivided (75%) be merchandising radical ( workhebdomad 1) (Sun twenty-four hours, January 8th, 2012)8 merchandising Mix wall innovatives base publisher (hebdomad 2) (Sun mean solar day, January 15th, 2012)8 selling Research Paper ( work work week 3) (Sunday, January 22nd, 2012)8 â€Å"Using perceptual Maps in hand” Simulation Summary ( calendar week 4) (Sunday, January 29th, 2012)8 environmental Factors Paper (Week 5) (Sunday, February 5th, 2012)8 final exam Examination (Week 5) (Monday, February 6th, 2012)15 Participation (2 tiptops per hebdomad, ? point per measure up day †2 signifi finisht posts = passing day)10 Weekly Summaries (2 points per week)10\r\n t each(prenominal)ing squad (25%) merchandise send off: course I Paper (Week 2) (Monday, January 16th, 2012)5 trade policy-making platform: Phase II Paper (Week 3) (Monday, January twenty-third, 2012)5 merchandising devise: Phase triad Paper (Week 4) (Monday, January thirtieth, 2012)5 trade jut: final examination Paper (Week 5) (Monday, February 6th, 2012)10 Total100 Week One: selling Fundamentals DetailsDuePoints Objectives1. 1Define grocery store. 1. 2Explain the grandeur of market in organisational success. 1. 3 key erupt the elements of the marketing fuse. 1. 4Explain the importance of the marketing mix in the increment of marketing dodge and tactics. . 5 piss a marketing plan. 1. 6 signalize quantifiable elements that can be used to evaluate, monitor, and subdue marketing effectiveness. purpose awayingsRead Ch. 1 & 2 of sanctioned Marketing. Read Ch. 1 & 2 of Marketing Management. Review this week’s Electronic obtain Readings. ParticipationParticipate in figure discussion. Re ingredient to participate in the break discussions 4 out of 7 eld during the week. (2 points per week, ? point per pass day †2 substantive posts = qualifying day)2 pr severlying Question sRespond to weekly discussion questions. watchword questions impart beak as participation.\r\n larn team InstructionsResources: University Library, cyberspace Create the acquire aggroup Charter. (Due Week 1) Create a new overlap or answer for an quick scheme. LEARNING TEAM MUST HAVE t all(prenominal)er APPROVAL ON PRODUCT AND ORGANIZATION preceding TO STARTING ON PHASE 1. Begin functional on the Marketing stick out. Your Learning aggroup give complete assignments doctord to creating a Marketing Plan. These assignments pass on culminate in the Marketing Plan: terminal Paper and Presentation due in Week Five. POST: final Deliverables Folder in team up assembly The Marketing Plan deliverables atomic number 18:\r\nMarketing Plan: Phase I Paper (Due Week 2) Marketing Plan: Phase II Paper (Due Week 3) Marketing Plan: Phase III Paper (Due Week 4) Marketing Plan: Final Paper and Presentation (Due Week 5)Monday, January 9th idiosyncratic delimit Marketing Resource: University Library Write a 700- to 1,050-word idea in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in plaqueal success. Provide at least(prenominal) three examples from the business world to guard your explanation.\r\nProperly cite sources used in the paper. data formatting your paper arranged with APA guidelines. A surety of Originality should be include. Sunday, January 8th 8 soul Weekly SummaryPost your sum-up in the briny forum and begin responding to for distributively one(prenominal) others summaries. Summaries should include profound learning points for the week. Summaries should be at least cc words. POST: Summary tissue for each week in the main forum. Monday, January 9th2 Week Two: Marketing Research DetailsDuePoints Objectives2. 1Justify the importance of marketing look for in the development of marketing s ystem and tactics. . 2 poll the importance of militant intelligence and analysis in marketing. 2. 3Identify various segmentation criteria that impact identify market selection. 2. 4 report the various types of organizational buyers and consumers and the factors that regularize their purchasing decisions. ReadingsRead Ch. 8 of Marketing. Read Ch. 4, 5, & 6 of Marketing: An Introduction. Review this week’s Electronic Reserve Readings. ParticipationParticipate in family unit discussion. fall to be to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? oint per qualifying day †2 substantive posts = qualifying day)2 backchat QuestionsRespond to weekly discussion questions. Discussion questions impart account as participation. Individual Marketing MixResources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix ( point of intersection, typeset, price, and promotion), utilizing three different sources. In addition, select an organization with which you are familiar and describe how each whiz of the four elements of the marketing mix rivals the development of the organization’s marketing system and tactics.\r\nDescribe how each element is implemented. Specifically identify your selected organization and the manufacture in which it exists. set your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 15th8 Learning aggroup Marketing Plan: Phase IResources: University Library, Internet Create a new crossing or helper for an be organization. This product or returns depart be the basis for your Marketing Plan Paper. Obtain your teacher’s approval of your product or operate before beginning this project.\r\nWrite a 1,400- to 1,750-word paper to include the followers: •An overview of the existing organization •A description of the new product or retur ns •An explanation of the importance of marketing to your selected organization’s success •A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service •The marketing research approach you would use to develop the marketing dodge and tactics for this new product or service Refer to the Marketing Plan Outline listed on the scholar website for the general framework of the Marketing Plan.\r\n arrange your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 16th5 Individual look paygradeAfter each Learning Team project, you will be asked to complete a confederate evaluation to assess the contributions of each ingredient of your Learning Team (including yourself). I will take these lucifer Evaluations into account when assessing differentiate contributions to the Learning Team projects. The Peer Evaluation form and instructions for flier are included in a se parate nub in the Course Materials forum.\r\nPOST: Individual Forum Monday, January 16th Individual Weekly SummaryPost your compact in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary suck for each week in the main forum. Monday, January 16th2 Week 3: Marketing Strategy: Product and Price DetailsDuePoints Objectives3. 1Describe the birth between differentiation and position of products or services. 3. 2 break down the impact of the product biography regular recurrence on marketing. . 3Identify the clutch price strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 4, 9, 10, 17, & 18 of Basic Marketing. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day †2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual\r\nMarketing ResearchResources: University Library, Kudler hunky-dory Foods virtual(prenominal) Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you unfreeze the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.\r\nFormat your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 22nd8 Learning Team Marketing Plan: Phase IIResources: Unive rsity Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that see their purchasing decisions.\r\nDiscuss how these factors will affect your marketing strategy. Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 23rd5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning T eam projects.\r\nThe Peer Evaluation form and instructions for batting order are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, January 23rd Individual Weekly SummaryPost your digest in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary string up for each week in the main forum. Monday, January 23rd2 Week iv: Marketing Strategy: Place and Promotion DetailsDuePoints Objectives4. 1Analyze the impact of shift management decision on marketing. 4. strike becharm distribution channels. 4. 3Identify the provide place and promotional strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 11, 12, 14, & 16 of Basic Marketing. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussio ns 4 out of 7 days during the week. (2 points per week, ? point per qualifying day †2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual\r\nUsing Perceptual Maps in Marketing SimulationResources: Using Perceptual Maps in Marketing ruse Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe •The event •Your recommended solutions, including why •Your results Summarize the different marketing components intercommunicate in this simulation by answering the following questions: What is the relationship between differentiation and positioning of products or services?\r\nIs the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 29th8 Learning Team Marketing Plan: Phase III Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information: Describe the attributes of your product or service in detail. •Describe the pace at which your product will ply through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service? •Identify the positioning and differentiation strategies for the product or service. •Identify the appropriate price strategy that should be used for the product or service. Format your paper consistent with APA guidel ines. A Certificate of Originality should be included. Monday, January 30th 5 Individual\r\nPeer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, January 30th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week.\r\nSummaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 30th2 Week Five: The Dynamic Environment of Marketing DetailsDuePoints Objectives5. 1Identify environmental factors that affect marketing decisions. 5. 2Expla in the impact of technology on marketing. 5. 3Analyze the importance of social indebtedness and ethics in marketing. ReadingsRead Ch. 3 & 13 of Marketing Management. Read Ch. 15 & 16 of Marketing: An Introduction. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion.\r\nRemember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day †2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Individual Environmental FactorsResources: University Library, Internet Select an organization with which you are familiar that conducts both interior(prenominal) help and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: Analyze the influen ce of global economic interdependence and the effect of trade practices and agreements. •Examine the importance of demographics and physical infrastructure. •Analyze the influence of cultural differences. •Examine the importance of social responsibility and ethics versus legal obligations. •Analyze the effect of political systems and the influence of international relations. •Analyze the influence of the contrasted Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation. •Explain the effect of technology. Format your paper consistent with APA guidelines.\r\nA Certificate of Originality should be included. Sunday, February 5th8 Individual Final ExaminationResource: Basic Marketing hot dog the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the exam, which is quantify and must be completed in 3 hours. Results are auto graded and sent to your instructor. However, revel post a copy in your individual forum. Monday, February 6th15 Learning Team Marketing Plan: Final Paper Resources: University Library, Internet\r\nUse the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your anterior Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper: •Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. • ready an sign sales promotion schedule. •Create an advertising plan. •Identify public relations opportunities for the product or service. •Analyze the effect of channel management decisions on the marketing or your selected product or service.\r\nSelect appropriate distribution channels for your product or service an d address costs in terms of placement, shipping, and middlemen. •Develop a budget for your plan. •Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, February 6th10 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself).\r\nI will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, February 6th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, February 6th2\r\n'